About Charm theme

Theme overview

Charm is designed to cater to a diverse array of online stores, including those with large product catalogs, businesses seeking to tell their brand story through optimized text, image, and video sections, dropshipping stores in need of various conversion-enhancing add-ons, as well as franchises and superstores. In essence, it is a versatile theme suitable for a broad range of e-commerce needs.

Key features and benefits

• Speed priority: Charm ensures fast page loading times by minimizing unnecessary code and external libraries, enhancing the browsing experience for customers. Research indicates that even a one-second delay in loading speed can significantly impact conversions.
• User-Friendly customization: Users can easily personalize their online store without any coding knowledge, effortlessly aligning their brand identity right from the theme editor.  
• Versatile layout options: With over 30 pre-built sections (and growing), Charm offers a wide variety of layouts tailored to suit a diverse range of design preferences, catering to a broad spectrum of target audiences. Each section provides multiple layout variations and countless settings, allowing for unlimited transformation possibilities and complete customization without limitations.
• Responsive and Compatible: Charm seamlessly adapts to all major browsers and devices, guaranteeing a consistent user experience.
• Conversion optimization: By integrating latest e-commerce trends, Charm focuses on maximizing sales and customer retention, featuring built-in features like cart upsell, product bundles and many more for enhanced performance without extra app expenses. Save and sell more.

Charm adaptability and conversion-focused design make it a versatile choice for online stores seeking to make a lasting impact in today's competitive market.

Theme styles

The Charm theme offers various style presets (as seen on the demonstration stores we have created), that provide a few examples of the range of looks that can be achieved using the theme.

You can easily switch between these theme style presets within the theme editor. Here's a guide on how to make these changes.

Try Charm for free

Charm, like all premium themes on the Shopify Theme Store, comes with an unlimited trial time so you can test out the theme and get familiar with it's specially tailored UX for ease of use and quick to market setup. During this trial period you can customize and configure the theme to create your desired storefront. Once you are ready to launch you can then purchase the theme to active it on your storefront.

Buy Charm from Shopify Theme Store

Once you have installed Charm in your online store, you can choose to purchase it. Do note that you can only publish themes to your online store that you've purchased.

Also, it is important to remember that themes are a single use product on a single store account [as per the Shopify terms of service section 9.4] and each store usage requires an individual purchase for permitted rights to leverage the theme.